Edward Ferguson took over as His Majesty’s Ambassador to Serbia in July 2023. Before coming to Belgrade, Edward served as the Minister Counsellor Defence at the British Embassy in Washington DC in September 2018. As the UK’s senior policy adviser on defence relations with the United States, he was responsible for UK-US collaboration on strategic planning, nuclear policy and programmes, trade and acquisition, and science and technology. He was the US Network’s lead on HMG’s Integrated Review and AUKUS, and the senior champion for the Race, Ethnic and Cultural Heritage Group.
Previously, he served as Her Majesty’s Ambassador to Bosnia and Herzegovina from 2014 to 2018, where he created and led a new international strategy, co-launched by the British and German Foreign Ministers, that re-energised Euro-Atlantic integration after years of stagnation while stimulating economic growth and reducing high levels of youth unemployment.
Julian Reilly was most recently the UK’s Special Envoy for the Horn of Africa and the Red Sea, and throughout his career has worked extensively in East Africa and the Middle East, focusing on the security, stability and prosperity agendas. In 2013-14 he was Deputy Head of Mission and Director of UK Trade and Investment at the British Embassy in Riyadh, Saudi Arabia.
Julian previously worked on Western Balkans issues when Deputy Head of Western Balkans and EU Enlargement Department, 2010 – 2013. Prior to that he spent four years as the Head of Chancery in Moscow.
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